THE STREETLIGHT EFFECT
There’s a guy who’s searching on the ground around a lamppost. A friend comes by and asks what he’s doing. “Looking for my keys. I dropped them over there,” he says, pointing toward some bushes. ...
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FISH FOR CUSTOMERS
I recently read an article comparing sales and marketing to fishing. The premise being you can use a net to catch a lot of people but they may not being ready....
THE EVOLUTION OF MANAGED SERVICES – KNOW YOUR CUSTOMERS
1) Those that won’t – Possibly large corporates who feel their organisation is too big to go through change and their customers won’t like it....